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As an agent you can for home, car, health and life. The leads supplied by lead generation companies could be exclusive or non-exclusive ones. Depending the types, quality and quantity of leads being purchased the pricing will vary. However, to grow your insurance sales and hence, business faster, you can’t just limit your vision to home, health, life and cars. There are several other leads that you can effectively focus and ensure more number of conversions to boost your insurance business. For example, baby boomers and people that are about to retire are often left out by agents. And to ensure increase in revenues, it is vital that you target both these groups with renewed efforts. You only need have a lead generation strategy which solely focuses on generating the following types of leads over and above the traditional leads.
1. Supplement Medicare leads - You can find and get cheap insurance leads for elderly people in the age group 55 to 71 and baby boomers that represent millions of America’s national population. The Medicare supplement insurance market is slated to grow quickly with tens of thousands of eligible baby boomers. As Medicare plans don’t cover all expenses, it is important for agents to try and sell different kinds of Medicare supplemental plans which cover healthcare costs that normal Medicare policies don’t. So, as an insurance agent, you can review your clients’ medical histories and suggest supplemental plans which fit their specific healthcare needs and budget. To generate top quality Medicare leads on your own could be a highly challenging task but you can always try and target baby boomers to convince them about the importance of buying insurance for future family healthcare requirements.
2. Annuity insurance leads - With aged auto leads, conversions can be tough even if lead prospects are baby boomers as there are hundreds of agents competing to get business. The importance of buying an annuity plan, a premier insurance product, is often overlooked by baby boomers. Investment in annuities can provide steady incomes to baby boomers once they retire and there could be thousands of baby boomers that might be looking to invest money in retirement plans which guarantee good monthly income after they retire. Besides, on ageing, even today’s baby boomers are likely to feel the need for investments that guarantee financial protection against downturns of the stock market. Therefore, you can think of buying top annuity insurance quality leads for agents from a lead supplier as it will you to grow your insurance business in short as well as long terms.
3. Long-term healthcare leads - It is easier to but difficult to find genuine lead prospects that are worried about long-term healthcare needs. Baby boomers may not realize the need for buying a long term healthcare insurance plan. And they might not even set aside some money to cater to likely medical expenses post retirement. Hence, baby boomers can be your prime target for selling health insurance, Medicare plans as well as retirement investment plans.
